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2009 June 28. 22:14

Box-Office Wrap-Up: Jun. 26 – Jun. 28, 2009

Box-Office Wrap-Up: Jun. 26 – Jun. 28, 2009

Right now Transformers: Revenge of the Fallen is 2.4m short of Dark Knight's five day opening. Based on today's estimates we are left with Revenge of the Fallen at $201.4m vs. The Dark Knight's $203.8m. But there are still three scenarios that could play out.



 


1., They've underestimated Transformers: Revenge of the Fallen's Sunday.

2., Word of mouth is already catching up and the $112m is actually a bit high

3., They are dead on and Dark Knight has retained the throne.

 

While I hope Dark Knight retains the crown (I've yet to hear anyone argue Transformers 2 was superior) I don't have a good feel either way. So let's break down the numbers we've got and go from there.

 

#1 MOVIE PREDICTED CORRECTLY: 1 WEEK IN A ROW

 

1. Transformers: Revenge of the Fallen

 

The consensus was that I was too high with my number. But I'm looking pretty close. The only people closer were Nick and Gophers Attack! – but they both took aim on Friday… so I can only issue partial credit. My Friday projection of $39m was the most problematic as the number came in at $36.8m. Transformers: Revenge of the Fallen stands at $281m worldwide, it had the biggest opening weekend of the year, the biggest June opening ever, and stands to break the five day and quickest to $200m number too, all depending on the Sunday actuals. Thus, though I didn't love it, I have to respect the box-0ffice might of the thing. Looking forward, will it be heavily front loaded? I would say hell… to-the-yes.

 

Result: 112.0 million (My rank: #1, $3.1m off)

 

2. The Proposal

 

My biggest miss of the weekend was The Hangover. It finally bowed to conventional math. The Proposal was exactly what we though it was, a 45% dipper.

 

Result: 18.4 million (My rank: #2, $.2m off)

 

3. The Hangover

 

It had fallen 27% and 18% in prior weekends, so you can see why I was thrown off. But clearlyTransformers: Revenge of the Fallen hit it in the demo. Still, $213m worldwide cume on a budget of $35. Very nice math for Warners this summer.

 

Result: 17.2 million

 

4. Up

 

Re: summer Oscar love, Crash was mentioned, as was Gladiator, Braveheart, Unforgiven, The Silence of the Lambs, and Forrest Gump. To which I say, as communication gets faster and faster summer gets father and farther away from the nomination process. Crash was in 2005 against a weak crowd. Little Miss Sunshine was in July, but at an extremely slow burn. My gut instinct is that if I looked at the release dates it's gotten harder in this decade to pull a summer nom. But I'll look at it and report back, promise.

 

Result: 13.0 million

 

5. My Sister's Keeper

 

It was the biggest weekend of the summer. Not nearly as big as I predicted, but still $25m more than the second place weekend.

 

Result: 12.0 million

 

6. Year One

 

They need to have Jack Black and Michael Cera go door to door in support of this one. Otherwise it's not going to make it.

 

Result: 5.8 million

 

7. The Taking of Pelham 1 2 3

 

Is Tony Scott still a box-office guy? Another gut instinct: He was massive in the '80s, solid in the '90s and very hit or miss in this decade.

 

Result: 5.4 million

 

8. Star Trek

 

It's still the number two box-office film of 2009 (Up took the top spot this weekend), butTransformers: Revenge of the Fallen is less than $100m behind. Which is a shame, I really think Star Trek captured a nice balance between commerce and character development.

 

Result: 3.6 million

 

9. Night at the Museum: Battle of the Smithsonian

 

It still needs $4m to catch Wolverine for fourth overall this year, though of course they'll both be passed by Potter, Ice Age, Avatar and Transformers 2.

 

Result: 3.5 million

 

10. Away We Go

 

Nice! No, it wasn't anywhere near my lofty $4m projection, but it did manage to come in tenth place. I'll take it, which brings us to next week…

 

Result: 1.6 million

 

 

Can Public Enemies get in the $50s (the number probably needed to have a shot at knocking offRevenge of the Fallen)? And don't look now, but the last Ice Age made $68m opening weekend, which would definitely be enough to make Transformers: Revenge of the Fallen a one and done. Gonna to be interesting. What's your early call?

 


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Latest comments
addigra már az emberek 70%-a látni fogja... @kencsu
Well I guess since it takes place in the future, thats why the majority of vamps in the trailer look like hairless dogs running around????? full mutation??? Anyway I'll check it out, but not in 3D @Aaron
Vá.Újabb Jackie Chan film :P @johnnybee